- The recently concluded Amazon Prime Day Sale (Aug 6-7) saw a participation of over 90,000 small and medium-sized businesses (SMBs). The 2-day sale made 209 SMBs ‘crorepatis’ in 48 hours.
- More than 4,000 small sellers crossed sales of Rs 10 lakh.
- Event for 91,000 small- and medium -sized sellers on the platform this year.
- “Artisans and weavers, women entrepreneurs from Saheli, startup brands from Amazon Launchpad saw growth of 6.7 times, 2.6 times, and 2.1 times respectively,”
Of the 91,000 SMBs who participated in the sale, more than 62,000 sellers were from non-metro and tier-2/3 cities across India.
Personal computing, large appliances, kitchenware, and smartphones were the top-selling categories in terms of value, while apparel and pantry sections were highest selling in terms of units sold.
This sale was a great opportunity for new brands to acquire more customers. The seller sign-up rate has gone up by 50% since the Covid-19 pandemic outbreak, and more than twice as many customers signed up for a Prime membership during the sale period this year compared to last year.
Even Flipkart announced that it had 8,000 new sellers in its Independence Day Sale (Aug 6-10). They also claimed to have made over 450 sellers ‘lakhpatis’ during the sale. Flipkart marketplace too has seen a jump of 54% in transacting sellers as compared to same period last year.
Sales of online retailers have exceeded the pre-Covid-19 levels in terms of volume boosted by grocery and essential purchases. Overall gross merchandise value for the industry has also recovered to pre-lockdown levels, according to analysts at Redseer Consulting and EY.
The Covid-19 pandemic has seen more people making use of the e-commerce platforms for essentials. Even though the lockdown has been removed, people still prefer ordering online due to fear of catching coronovirus. The availabiliy of essentials on these e-commerce platform has seen a huge rise in demand of these platforms.
Amazon had announced its plan to hire around 75,000 to address this increased demand. Flipkart too started its hyperlocal delivery service Flipkart Quick to deliver essentials to the consumers. Even Reliance has jumped in the e-commerce space seeing this opportunity with Jiomart.