The Learning App is the common brand name for Think and Learn Private Ltd. a Bangalore-based educational technology (EdTech) and online tutoring firm founded in 2011 by Byju Raveendran at Bangalore (India).
In March 2019, it became the world’s most valued edtech company at $5.4 billion (Rs 37,000 crore). In January 2020, the company was valued at $8 billion (Rs 57,000 crore).
Shah Rukh Khan is the brand ambassador for BYJU’S. In July 2019, BYJU’S acquired Indian cricket team’s jersey rights. BYJU’S runs on a premium model. Their main product is a mobile app named BYJU’S-The Learning App launched in August 2015. It provides educational content mainly to school students from class 1 to 12 (primary to higher secondary level education). The company trains students for examinations in India such as IIT-JEE, NEET, CAT, CSE as well as for international examinations such as GRE and GMAT.
The main focus is on mathematics and science, where concepts are explained using 12-20 minute digital animation videos. BYJU’S reports to have 33 million users overall, 2.2 million annual paid subscribers and an annual retention rate of about 85%. The app purports to tailor the content provided to the individual student’s learning pace and style. The average student spends 53 minutes daily using BYJU’S. Apart from mathematics and science they have introduced Disney BYJU’S app for kids who had just started learning. The company announced that it will launch its app in regional Indian languages in 2019. It also plans to launch an international version of the app for English-speaking students in other countries in 2019.
On 09th January 2020 Tiger Global Management invest 200,000,000 in Byju’s.