Online content marketplace platform Pepper recently raised Rs 2.2 crore as part of its seed funding round, led by Titan Capital, a fund backed by Snapdeal Founders Kunal Bahl and Rohit Bansal.

Founded in November 2017 by then second-year BITS Pilani students Anirudh Singla and Rishabh Shekhar, the Mumbai-based startup aims to be the largest content marketplace platform in India. From strategy to execution, Pepper’s goal is to make content creation accessible through an on-demand virtual workforce at all scales, verticals and languages. From a dorm room in BITS Pilani, the founders who are yet to graduate, have been able to aggregate over Rs 1.75 crore of revenues and acquire a network of over 25,000 content creators.

Anirudh further added that the startup was also expanding into graphics as a vertical, and was launching a first-of-its-kind ‘content-as-eCommerce’ model, which brands itself as the fastest content experience. Brands, SMEs, and individuals can now order content in custom formats and get automated deliveries in available content genres, verticals, and languages.

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