DRUMS Food International, the parent company of flavoured and greek yoghurt Epigamia, that is backed by Indian actor Deepika Padukone, is now valued $68.52 million.
The investment has been made through KA Enterprises LLP, a corporate entity that is fully owned by the actor. Earlier in May 2019, Epigamia announced that it was raising an undisclosed amount from Deepika.
As a part of this investment, Deepika is a partner and strategic advisor to the FMCG company. It is a part of the multi-crore strategic partnership where Deepika will be endorsing the brand, as its brand ambassador.
Launched in June 2015, Epigamia has more than 21 different types of products and is available across 10,000 touch points, including modern trade chains like Reliance Fresh, Godrej Nature’s Basket, Future GroupFoodhall, Big Bazaar, and Hypercity, and ecommerce platforms including Bigbasket and Amazon.
Epigamia plans to scale pan-India and enter 50,000 stores in the coming years. In 2018, it had expanded its product portfolio from Greek yoghurt offerings and added products, including its lactose-free artisanal curd, and entered traditional segments, including Epigamia MishtiDoi, as well as introduced high protein drinkable yoghurt, Greek Yoghurt Smoothies.