The apperance of fusion wear has revolutionized the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the Indo-western wear is fast speed up. An overview of the dynamics of this category.
Fusion wear – a mix of Indian and western wear celebrates the beauty of both the worlds. The apperance of fusion wear has revolutionized the Indian fashion industry to such an extent that top-notch brands today have an element of the same in their collection, though we still have a long way to go if we consider the market potential for fusion wear in India. We take a quick look at the dynamics of this category in India.


Anything that amalgamates Indian and western wear – so it could be something as simple as wearing a spaghetti top with a Kashmiri stole and Rajasthani print skirt! Fusion wear leaves ample room for getting as creative as one can be with their choice of clothes.

It allows the person to break away from the shackles of set clothing norms and match if getting it customized even mix and match the cut and style of an outfit to have a heavy western as well as Indian influence in one outfit.

Explain Fusion wear

Elaborating on what truly constitutes fusion wear, he explained, “The traditional salwar kameez has long or short sleeves. An Indo-western design might forego sleeves altogether, or replaces the sleeves with spaghetti straps, resembling the style of a tank top or halter. There are also poncho-style tops and one-sleeve designs that follow contemporary western trends.

Indo-western kurta and salwar tend to much shorter than those traditionally worn so that they resemble western-style blouses. Some Indo-western top is available with plunging necklines, in contrast to the traditional styling of salwars and kurtas.

Indo-western Fusion wear

The fusion that Indo-western clothing represents includes wearing jeans with a choli, salwar or kurta, adding a dupatta to a western-style outfit, and wearing a lehenga (long skirt) with a tank top or halter-top. For men Indian traditional kurtas with sports shoes and scarves.”
Tracing back the origin of fusion wear to the time when we were under the British rule, Chief MD, SHR Lifestyles (Shree), Sandeep Kapoor explained, “As per history with western colonial invasion in India, the change in social arena affected Indian women’s lifestyle and that influenced their fashion sense as well.


Tracing back the origin of fusion wear to the time when we were under the British rule, Chief MD, SHR Lifestyles (Shree), Sandeep Kapoor explained, “As per history with western colonial invasion in India, the change in social arena affected Indian women’s lifestyle and that influenced their fashion sense as well.

Today, Indian women have adapted to changes in society and we have a huge population of working women as against times when women were usually homebound. These changes together have led to an evolution of fashion to suit their changing needs. Influence of western elements in Indian ethnic wear is vivid in a woman’s wardrobe today.”
In fact, women today are opting for traditional prints and have the fabric stitched to suit their western outfit needs.


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Fusion wear is an apt choice to make one stand out in the crowd. “To be in vogue is to go Indo-western! Everyone wants to stand out from the crowd and fusion style suits the purpose perfectly.


The major segments in women’s wear include sarees, salwar kameez, innerwear, winter wear, sleepwear, tops, shirts, trousers, skirts, denim, t-shirts, etc. However, apart from the distinctive segments, another major category is ‘fusion wear’ or the Indo-western wear. The segment primarily stands as an amalgamation of ethnic and western style to offer an innovative solution to the changing fashion taste of Indian women.

Western Fashion Trend

This genre basically refers to silhouettes that are inspired by western fashion trends and patterns. Yet rely heavily on Indian fashion sensibilities in terms of prints, fabrics, and overall styling. Catering mostly to young, fashion-conscious, free-spirited women between 22 to 32 years. Fusion wear is a critical market where brands need to balance the fusion of ethnicity and western influences. Yet provide exclusivity to customers in terms of design. While the domestic front looks highly promising, the fusion wear segment is also gaining popularity overseas.

Types of Fusion wear:


Let us take a look at fusion wear offered by the brands. The most popular fusion wear ensembles that are the best selling today are a maxi dress, kurta with trousers, palazzos, capes, dhoti with Kurtis, etc.
Some of the fusion styles that are making the rounds in the fashion industry are draping saree with an off-shoulder blouse, pairing a flared palazzo or dhoti pants with an embellished crop top, lehenga in a jacket style and wearing a Kurti as a dress.”
Tassels and capes are turning a lot of heads this season. Along with that, crop top lehengas are another newer version that we see having a good demand at Kalki.”
Crop top lehengas are basically a modern version of the traditional lehenga choli.


Tassels and capes are turning a lot of heads this season. Along with that, crop top lehengas are another newer version that we see having a good demand at Kalki.”
Crop top lehengas are basically a modern version of the traditional lehenga choli.


At Ethnicity, the fusion wear that is doing well includes long maxi with collar (thread embroidery)and hanky hem, cold shoulder maxi, skirt, crop top, heavy-duty cape, etc. Panchal shared his observation on other brands and said, “From the portfolio of Global Desi, tunics, maxis, halter tops with embroidery, sleeveless long spaghetti kurta doing well. While at Biba long kurtas with front open, flared long maxi with paisley motif, cape, etc., are in great demand.”


Where we have brands offering a mix and match concept. It still remains to see which brand will take a lead in offering a complete range of fusion wear. So far, we see brands offering a mix of both. So we would have an ethnic wear brand like Biba offering smart tops. Fabindia offering western wear with a touch of Indian ethnic fabrics. But we are yet to see a brand with a complete portfolio of fusion wear.

Growth of Fusion Wear:

Going by the dynamics of fashion as seen today, fusion wear has made deep inroads in our wardrobes. And yes, this applies to men as well. It is not uncommon to see men sporting rugged pair of jeans with an ethnic kurta. It more as their preferred footwear option!
“The fusion wear segment is showing fast forward growth. With only a handful of branded players in this space, stakeholders see a huge potential ahead. Fusion wears people seen as fashionable, bold yet not too western, which matches the sensibilities of India women.”


“The fusion wear segment is showing fast forward growth. With only a handful of branded players in this space, stakeholders see a huge potential ahead. Fusion wears people seen as fashionable, bold yet not too western, which matches the sensibilities of India women.”

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