India’s largest online travel company MakeMyTrip (MMT) has launched a dedicated platform called myPartner for travel agents. The platform will enable travel agents to offer a variety of travel choices and travel booking convenience for their customers. It will provide offline and local travel agents access to one of the widest selection of online travel inventory.

“The myPartner platform will enable them to offer a variety of travel choices, bundled with customisation, personalisation and travel booking convenience for their customers,” read a statement by MMT.

The tourism sector was hit hard by the Covid-19 pandemic, but it is slowly returning to normalcy. Several states across India are steadily lifting the restrictions and allowing travelers to revive the economy.

“Through our new MyPartner offering, we are aiming to give access of our rich content and inventory of domestic and international hotels at best prices to travel agents in the country. This will help them in making a faster recovery as travel restrictions are lifted gradually.”

said Rajesh Magow, Group CEO, MakeMyTrip

The Gurugram-based company wants to ensure that the travel agents are ready when the tourism starts again full-fledged. MMT believes that everyone will need to adopt digital technology because of the pandemic. They believe that the app will make life a lot easier for the travel agents.

“There are hundreds and thousands of properties in India and abroad, and it is impossible for a travel agent to have a one-on-one equation with each one of them. In a world which is digitized, the information is also democratized.”

said Vipul Prakash, Chief Operating Officer, MakeMyTrip

Currently, 20 per cent of all room nights booked in India are by travel agents. A lot of people still trust travel agents to do their bookings. Travel agents understand the tourism market very well and will play an important part in the revival of this sector. The app has no subscription fee and it is a three-step sign up process for travel agents.

According to Prakash, travel is inherent to human nature and that there will be a surge in demand once things begin to normalise. In the unlock phase, MakeMyTrip is seeing a 40 percentage points increase in hotel-bookings in the 200 km radius. Pre-Covid, the bookings were 30 per cent and now it is 70 per cent, said Prakash.

Will the platform help travel agents?

Traveling should definitely see a rise once the lockdown is completely lifted. Since the lockdown, people haven’t been able to travel for a long time and there is a great opportunity here once the vaccine is developed for Covid-19. If the demand is more than the supply then myPartner will definitely help travel agents in the bookings. A dedicated platform will give them access to properties around the country and make their work more easy. With real-time access to inventory spanning across all travel segments, local agents in Tier II and III markets and beyond will be able to simplify and provide transparency throughout the booking process to travelers, while providing a larger number of travel options.

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