• Piloted in Bengaluru, likely to expand to 6 more cities
  • Orders will be delivered between 6 a.m. and midnight
  • Minimum delivery fee of Rs 29

‘SPEED, QUALITY AND SAFETY ARE THE STRONGEST DRIVERS OF HYPERLOCAL’

Walmart owned Flipkart announced the launch of its 90-minute hyperlocal delivery service called Flipkart Quick. The service will offer customers a range of over 2000 essentials in categories such as dairy, meat, grocery, smartphones and stationery items, among others. The service that debuted in the suburbs of Bengaluru claims to deliver these essentials in less than 90 minutes.

The company plans to expand to six more cities in the coming months. As of now, Flipkart Quick will offer services in these areas of Bengaluru-Whitefield, Panathur, BTM Layout, Koramangala, HSR Layout, KR Puram, Indiranagar and Banashankari.

“The service will be available in select locations in Bengaluru initially and gradually scaled up and expanded to six large cities by the end of the year.”

Flipkart Vice-President Sandeep Karwa told PTI

Customers purchasing items through Flipkart Quick will have to pay a minimum delivery fee of Rs. 29. The online marketplace will offer the options to either choose to order with delivery in the next 90 minutes or book a two-hour slot as per their convenience. The orders will be delivered between 6 a.m. and midnight.

Flipkart has tied up with retail chains like Spencers and Vishal Mega Mart to enable hyperlocal deliveries of groceries and essentials in various cities. Flipkart Quick plans to leverage the company’s supply chain infrastructure and an advanced technology for location mapping.

“With this, we move away from the traditional model of using a pin-code system to identify the delivery location, which can encompass a larger geographical area. Besides speeding up the last-mile process, this technology brings greater accuracy to address-mapping,” Karwa said in a statement.

The company plans to partner with local kirana stores and shopkeepers. It aims to digitize these stores and help them with their business in the coronavirus pandemic.

“While we start with our dark store (no-walk-in) model, wherein we enable sellers to store inventory close to the consumer; this model has the potential of encouraging local entrepreneurship and enabling new business strategies and partnerships. Today, with Flipkart Quick – our Hyperlocal capability, we have the potential to bring together the whole network of neighbourhood Kirana stores onto our platform with just a click,” he added.

The COVID-19 pandemic has provided a great opportunity in the hyperlocal delivery segment. India’s hyperlocal market has the potential to exceed Rs. 2,306 crores by 2020, according to a pre-COVID estimate by Ken Research.

It isn’t the first time that Flipkart has tried to foray into this category. The company had unsuccessfully tried its hand at hyperlocal delivery service before, in late 2015. Flipkart Quick plans to give competition to already existing businesses in a similar space like Dunzo and Jio Mart

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