Twitter Acknowledge That It Begun Testing A New Setting That Let User Limit Who Can Reply To Tweets

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Twitter’s new feature will enable users to limit who can reply to their tweets. The new feature goes even beyond than “Hide Replies,” allowing users to preemptively limit replies to only those a user follows or mentions or disable them altogether.

On Wednesday Twitter started testing this new feature allowing their user to be able to limit their audience or disable their undesirable follower, last November Twitter did add new feature “Hide Replies” but it didn’t make much more of a change for the user as they still had to face the negative comment of the haters, this new feature will make things more easy for them. Prioritizing audience can control from ruining their brand identity.

Setting for this feature will be :

  • Everyone
  • People you follow
  • Only people you mention

With privacy setting everyone will allow all users to comment and retweet with your tweet while other restrict the follower to do so although they can see your comments and mentioned people’s replies.

With this new update, if you were to limit the respondents to only those who were tagged in the discussion, Twitter would be able to facilitate interview-style discussions can create a discussion panel, which could be great for hosting live chats, or even major celebrity interviews, which are often flooded with spam on dedicated hashtags.

Those hosting Twitter chats could also use the new audience restrictions as a vehicle to boost their overall following – if you want to participate in the chat, the host could limit chat replies to only those who desired to be a part of this. You could even separate part of a Twitter chat to an interview-style approach, only allowing the tagged interviewee to reply to the first few tweets, before opening it up to all participants in the second half.

In some ways, this goes against motto of Twitter, in which everyone gets a say.

Various Twitter users have noted that the capability to limit who can reply to a tweet will also mean that people can suppress the exposure of those who disagree with their views. Brands could water down criticism by choosing respondents who are more likely to be positive, while political leaders could quiet to do fake promises, giving a false perspective on a statement’s popularity.

Twitter says that it’s looking into these potential misuse cases (for example, Twitter says that allowing quote tweets would still enable people to share their views, even if they can’t do so directly in the replies), but it could be an unintended, and problematic consequence of this update.

But there is yin yang dual condition here, in two ways it can affect your business.

Limiting Approaches Can Reduce Their Brand Engagement                                                                  

Ads in each social network plays massive role in their company’s growth. Ads on Twitter appear in users’ feeds with all the functionality of a normal tweet, just with a “Promoted” tag — that means that people can like, retweet, and reply to an ad the same way they would any other tweet. So it is like a contradiction of whole point. It also means that negative comments can be attached right underneath a brand’s post in a highly visible way.

Brands Could Lose Credibility In People’s Prospective

Brand disabling or hiding replies for people can lead to a distrust in people’s eye. This could be a risk factor to their brand image. In a 2019 a survey by Trustpilot cited by eMarketer, 95% of respondents said that when companies delete negative comments/reviews, their trust in the company decreases. Brands may be better off developing a strategy for replying to negative comments, or directing them to a separate customer service handle, rather than disabling them outright: 80% of respondents to the same study said that when companies choose to reply to negative comments instead, it actually increases their trust. Brand should need to learn how to take those negativity into positive approach to do things better.

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